Privacy policy

Last updated: 8 June 2026

This Privacy Policy explains how BellaClue (“BellaClue”, “we”, “us” or “our”) collects, uses, stores and discloses your personal information when you visit our website, purchase from our store, contact us or interact with us online. BellaClue is based in Melbourne, Victoria, Australia. By using our website or purchasing from BellaClue, you agree to the collection and use of your personal information as described in this Privacy Policy.

If you have any questions, please contact us at:

1. Personal information we collect

We collect personal information that can identify or reasonably be linked to you. We only collect information that is necessary to operate our business and provide you with services. This may include:

  • Contact information – your name, email address, phone number, billing address and shipping address.
  • Financial and transaction information – payment method details (e.g. masked credit or debit card numbers), transaction identifiers, payment confirmation details and purchase history.
  • Account information – your username, password, account preferences and settings.
  • Order and usage information – items you view or purchase, items added to your cart or wishlist, return and exchange details and your interactions with our website (e.g. pages viewed, products clicked, search queries).
  • Communications – any information you choose to provide when contacting us, including customer support enquiries and reviews.
  • Device and network information – IP address, browser type, device identifiers and other technical data automatically collected through cookies, pixels and analytics tools.
  • Marketing preferences – whether you have opted in to receive email or SMS marketing and information about how you interact with our marketing campaigns.

We do not intentionally collect sensitive personal information such as health information, religious beliefs, political opinions or government identification numbers unless required by law or you choose to provide it.

Sources of personal information

We collect personal information from several sources:

  • Directly from you – when you create an account, place an order, communicate with us, sign up for marketing or otherwise interact with our website or social media channels.
  • Automatically via our services – certain information is collected automatically when you browse our website or use our services, such as through cookies, pixels and analytics tools.
  • From service providers – our payment processors, shipping partners, marketing platforms and analytics providers may collect information on our behalf.
  • From other partners or third parties – in some cases we may receive information from advertising partners or other merchants to help tailor and improve our services.

2. How we use your personal information

We use your personal information for the following purposes:

  • Provide and improve our services – to operate our e‑commerce store, process and fulfil your orders, remember your preferences, enable reviews and returns, tailor product recommendations and improve the customer experience.
  • Process payments and prevent fraud – to accept payments securely and take steps to detect, investigate and prevent fraudulent or illegal activity.
  • Communicate with you – to send order confirmations, shipping updates, customer support responses and important service announcements.
  • Marketing and advertising – if you opt in, to send newsletters, promotional messages and offers by email or SMS and to show you online adverts based on your activity on our website or other sites. You can opt out at any time.
  • Security and legal compliance – to protect our services and comply with applicable laws, tax obligations and legal processes, and to enforce our policies.
  • Research and analytics – to analyse website performance, understand customer behaviour and improve our products and marketing strategies.

3. How we share or disclose your information

We may share your personal information with trusted third parties who help us operate our business and provide our services. We only disclose information where necessary for legitimate purposes, including:

  • Service providers – such as Shopify (our e‑commerce platform), payment processors, shipping and logistics companies, customer support tools, email and SMS marketing providers, analytics services, cloud storage and IT services.
  • Advertising and marketing partners – to show you targeted ads or marketing based on your interactions with our website. These partners will use your information in accordance with their own privacy policies and may allow you to opt out of personalised advertising.
  • Professional advisers – accountants, lawyers, insurers and other advisers we engage to support our business.
  • Other businesses in our group – if we have affiliates or corporate group entities.
  • Legal authorities – when required to comply with laws, subpoenas or other legal processes, or to enforce our terms and protect our rights or the rights of others.
  • Business transactions – in connection with a merger, acquisition or sale of assets, where personal information may be transferred as part of the transaction.
  • With your consent – when you explicitly authorise us to share your information, for example to complete a collaboration with another brand or enable social login features.

We do not sell your personal information. We may share aggregated or de‑identified information that cannot reasonably be linked to an individual.

4. Payments

Payments on our website are processed securely by third‑party providers such as Shopify Payments, PayPal, Afterpay, Stripe or other payment gateways. We do not store your full credit card details on our servers. Payment providers may collect and process your payment information in accordance with their own privacy policies and terms.

5. Cookies, pixels and tracking technologies

We use cookies, pixels, analytics tools and similar technologies to remember your preferences, understand how visitors use our site and deliver relevant advertising. These technologies may collect your IP address, device type, browser type, pages viewed, products viewed, items added to cart, purchase activity, referring websites and ad interactions. We use tools such as Shopify analytics, Google Analytics, Meta Pixel, TikTok Pixel and email marketing platforms. You can disable cookies in your browser, but some parts of our website may not work properly if cookies are disabled.

6. Marketing communications

If you sign up to receive marketing, we may send you emails or SMS messages about products, promotions and special offers. You can unsubscribe at any time by clicking the unsubscribe link in our emails, following the opt‑out instructions in SMS messages or contacting us at hello@bellaclue.com. Even if you opt out of marketing, we may still send important service messages about your orders, account or customer support requests.

7. Data security and retention

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure. However, no method of transmission or storage is completely secure. We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, enforce our agreements and maintain business records. When we no longer need your information, we will securely delete, destroy or de‑identify it.

8. International disclosure and transfers

Some of our service providers may store or process personal information outside Australia, including in the United States, Canada, New Zealand, the United Kingdom, the European Union or other locations where our providers operate. When we transfer personal information overseas, we take reasonable steps to ensure it is handled securely and in accordance with applicable privacy laws. If we transfer personal data from the European Economic Area or the United Kingdom to a country without an adequacy decision, we rely on the European Commission’s Standard Contractual Clauses or other recognised safeguards.

9. Relationship with Shopify

Our online store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of our store in order to provide and improve its services. Information you submit on our site may be transmitted to and shared with Shopify and, in certain circumstances, with other merchants using Shopify’s platform (for example, to power personalised advertising or enhanced analytics). In these cases, Shopify is responsible for processing your personal information and responding to your rights requests relating to data in its systems. To learn more about Shopify’s privacy practices and your rights under its policies, please refer to the Shopify Consumer Privacy Policy and Shopify’s privacy portal.

10. Your rights and choices

Depending on your jurisdiction, you may have certain rights regarding your personal information. These rights may include:

  • Access/know – the right to request a copy of the personal information we hold about you.
  • Correction – the right to ask us to correct inaccurate or incomplete personal information.
  • Deletion – the right to request deletion of personal information we maintain about you, subject to certain exceptions (e.g. where we need to retain data to comply with law or complete transactions).
  • Portability – the right to receive your personal information in a portable format and transmit it to another controller, where technically feasible.
  • Opt out of targeted advertising – in some jurisdictions, the right to opt out of the “sale” or “sharing” of your personal information for targeted advertising.
  • Manage marketing preferences – you can unsubscribe from marketing communications using the links provided in our emails or by contacting us.

We will not discriminate against you for exercising your rights. To exercise any of these rights, please contact us at hello@bellaclue.com. We may need to verify your identity before processing your request. We will respond in a timely manner as required by applicable law.

11. Third‑party websites and links

Our website may contain links to third‑party websites, apps or services that we do not control. We are not responsible for the privacy practices of these third parties. We recommend reviewing their privacy policies before providing them with any personal information.

12. Children’s privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons. When we make changes, we will post the updated policy on our website and update the “Last updated” date. Your continued use of our services after changes are posted means you accept the updated policy.

14. Contact us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

BellaClue
Melbourne, Victoria, Australia
Email: hello@bellaclue.com
Website: https://bellaclue.com